The aim of the program was to reduce the contamination rate of residential recycling bins through the provision of feedback to householders regarding what can and cannot go into their kerbside recycling bin. The program consisted of 17 inspection areas within 9 suburbs, with 3 control areas being used to evaluate the effectiveness of the program in producing long term changes to recycling behaviour. Repeat inspections were conducted in these areas approximately 8 months (Round 2) and 12 months (Round 3) after the initial inspection. An average of 20% of inspected bins over the entire program showed no visible contamination (Champions), and were rewarded with a bin sticker and $30 voucher. The program was a demonstrated success with Champion rates within control areas almost doubling, from 16% in the first round to 38% in the final round.